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Product Overview
About the Product
Catapult Greater Pittsburgh is a nonprofit based in Pittsburgh, PA. They provide peer-to-peer support, wealth building, and trauma-informed counseling to systemically disenfranchised communities. As part of a larger rebranding project, they needed their own, responsive website that reflected their mission and their new, unique brand.
My Role
Lead UX designer on the Catapult Greater Pittsburgh project, responsible for user research, information architecture, and visual design on a responsive website.
The Problem
Catapult needed an online presence to communicate with the individuals and communities they serve. They also needed a way to collect information from program applicants and a way to collect donations.
The Goal
Design a clear, concise, and beautiful responsive website with Catapult’s all-new brand; provide a way for users to quickly get information about Catapult’s various support programs; and provide a fast and easy way for donors to give.
Understanding the User
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Starting the Design
Finalizing the Design
Key Takeaways
We designed a responsive website that makes it easy for program participants and donors to learn about Catapult and to give. The website has resulted in positive feedback and exposure for Catapult, leading to more donations and more disenfranchised individuals helped. Since its launch, the site has received over 1,000 requests for help from individuals and families in Pittsburgh and generated nearly $40,000 in donations.
This was the first project I had the opportunity to work on for a nonprofit. I learned about empathizing with users that come from diverse backgrounds. Designing for users of diverse races, ethnicities, ages, and socioeconomic statuses resulted in a product that was easier to use and better for everyone. I also got to delve deeply into the information architecture of the site, and work with the client and users to come up with informational displays that are concise and easy to navigate.
- Perform additional usability tests with users who have disabilities to ensure that the accessibility best practices used on the site are providing the best possible experience.
- Perform additional user research and competitive audits to determine new features that users might benefit from.
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